The Swiss watch manufacturer, TAG Heuer, has been producing first-class timepieces under its motto, “Swiss avant-garde”, since 1860. As a specialist in short-time measurement, every watch from TAG Heuer is designed for ultimate precision and optimal performance. What's more, TAG Heuer has succeeded time and again in pushing the boundaries and writing watch history. The brand is famous for its chronographs, but its TAG Heuer Carrera and TAG Heuer Monaco lines, which are both dedicated to motorsports are also legendary, having existed since the 1960s.

Legends of Short-Time Measurement

In 1860, the young Swiss watchmaker Edouard Heuer founded his own workshop in St-Imier, in the heart of the Swiss Jura mountains. Driven by his dream of perfecting the measurement of time down to the smallest fractions, his watches soon became indispensable in horse racing. Over 150 years later, TAG Heuer has become a recognized specialist in the field of luxury chronographs, for which TAG Heuer has secured numerous patents. The Swiss brand is also the only one to master the measurement of 1/10th, 1/100, and 1/1000th of a second. 

Extravagant Luxury Sports Watches and a Smartwatch

Along with its legendary watches that have graced the wrists of famous racers, TAG Heuer sets the standard in other disciplines too. This brand has created models that can accompany divers into the depths of the sea with high water-resistance and a number of indispensable functionalities. TAG Heuer also offers a selection of stainless-steel watches that are as elegant as they are innovative. The brand is also positioning itself as a leader in the luxury smartwatch market with the launch of the TAG Heuer Connected Modular, which was first presented in 2017. At Wempe, you will find models selected from all lines—get inspiration online or visit one of our showrooms. We look forward to your visit.