Since its foundation in 1860, the Swiss manufacture TAG Heuer has not only written its own biography, but has also regularly shaped the history of watchmaking thanks to its inventive spirit and the innovations it has developed. The young Edouard Heuer had run his company for just 9 years when he revolutionized the watchmaking market for the first time with a patent. About 10 years later, Heuer excelled in the development of high-precision stopwatches and pocket chronographs for sports competitions, and from that moment on, the company saw a rapid growth in step with the development in the world of sports. Latest Heuer chronographs were used at the Olympic Games and other world championships around 1920, turning the brand's powerful stopwatches into world timekeepers. Today, TAG Heuer is deeply rooted in motorsports. As a sponsor of Formula 1 and partner of the prestigious Indy 500, TAG Heuer continues its own legacy. However, TAG Heuer's precision chronographs found their way from the pocket not only to sports, but also to the wrist. The legendary Autavia even bears this development in its name: Formerly used as an on-board instrument for automobiles and aviation, the chronograph inspires today as a wristwatch with new models in multiple designs.

New Wristwatches from TAG Heuer in Many Lines

Wristwatches can be described as TAG Heuers' third love, alongside its enthusiasm for innovation and its close ties to motorsports. Since the 1960s, their development has been the focus of the brand's expertise. In the field of luxury chronographs, the new models of the Swiss manufacture are today considered the benchmark of the industry.
With technically as well as visually surprising new models, the brand still celebrates the TAG Heuer Carrera collection, which was launched in the 1960s. The cushion-shaped Monaco also surprises in new designs, as does the TAG Heuer Formula 1, which is dedicated to motor sports. For fans of aquatics, TAG Heuer also has new models of the popular Aquaracer in store. And as befits an avant-garde manufacturer, TAG Heuer does not shy away from exploring entirely new paths. With the new TAG Heuer Connected models, the company is also a player in the luxury smartwatch segment—true to its history, of course, in the top ranks.

TAG Heuer at Wempe

Wempe has offered a variety of TAG Heuer timepieces since 1953, including selected new models from the brand. If you cannot find your desired model online, we would be pleased to welcome you to one of our showrooms. In addition to detailled consultation, we also offer you comprehensive service for all aspects of your watch—from the replacement of the watch band to professional repairs and complete servicing.