The history of Hublot is unique in the world of luxury watches. It’s a textbook example of courage and the art of breaking new ground while staying true to classical values. Hublot has been successful in maintaining this balancing act since its foundation in 1980. Hublot was a trailblazer from day one, being the first Swiss watch brand to dare to combine precious gold with sporty rubber – something of a no-go in the world of watchmaking. But, it was this unconventional way of combining two opposing materials in a luxury watch that gave this iconic brand the starting signal for its unique success story.

A multi-faceted brand

Anyone who has followed the development of Hublot over the last twenty years will be aware of this brand’s constant ability to push the limits. Hublot’s meteoric rise to fame, culminating in its recognition as an Haute Horlogerie brand in the best sense of the word, has been characterized by innovations in watch case materials. From high-tech ceramics to carbon and tantalum, to King Gold, which has a similar hardness to stainless steel, it’s Hublot’s expertise in the use of unique materials that inspired the brand’s motto "the art of fusion." But this love of fusion doesn’t stop there. Hublot also uses different textiles, from denim to chino twill to linen.

But it’s not just the appearance of this brand’s watches that sets Hublot apart. Hublot is also a master of all of the technical challenges within the world of Haute Horlogerie - from minute repeaters and tourbillons to extra-thin timepieces and, of course, complex chronographs. What’s more, Hublot's passion for the art of jewelry is reflected in its exceptional jewelry watches.