Square, modern and durable – the Rado True Square
Rado – the Swiss watch brand – is known as a "Master of Materials" for its combination of innovative materials and traditional watchmaking art. With the True Square, Rado presents the evolved square versions of the models in the Ceramica line, made with the most advanced technology in the field of ceramic watches.
Rado True Square: New technology for the watch of the future
Rado presented the first square ceramic watch in its Ceramica line, which was launched in 1990. At that time, the iconic case was manufactured by a pressing technique. Today, the new trend-setting injection molding technique has made it possible to create a monobloc case in polished high-tech plasma ceramic that is both light and comfortable to wear. Another advantage of using the new technology is the wider range of colors – the Rado True Square is available in black, white and plasma. The case and bracelet are made of Rado's ultra-pure high-tech ceramic and are scratch-resistant which means you can wear it for a lifetime. Thanks to its enduring sustainability, the Rado True Square appeals to the younger generation who want high-quality and durable products. All of this means that the square injection-molded monobloc case sets new standards in material, design and sustainability.
Rado at Wempe
Wempe has been carrying various Rado lines and models since 2014. If you can't find your favorite model online, we would be pleased to welcome you to one of our showrooms. Along with a personal consultation, we also offer comprehensive services for all aspects of your watch, from replacing the watch band to professional repairs and complete overhauls.