Steeped in tradition and innovative at the same time: New models from Longines
Longines can look back with pride on a company history of more than 185 years and is one of the best-known watch manufacturers in the world. And this pride is evident in every new creation. The manufactory site located on the elongated meadows in Saint-Imier, the so-called “Longines”, pays testament to the company’s commitment to its roots. The timepieces of the Swiss brand of the same name have always been manufactured at this location. The winged hourglass adorning the brand’s dials is another detail that is steeped in history. Be it on watches of the past or the new collections: The watches from Longines have borne this symbol since the manufactory's foundation and it is, together with the name Longines, the oldest trademark still in use in its original form registered with the WIPO. In addition to these traditional elements, the new models from Longines are full of innovations. Always supporting top athletes on land, underwater, and in the air, the brand has constantly enhanced its technical expertise. Longines' most famous partnership is probably its collaboration with Charles A. Lindbergh in 1927. The aviation pioneer crossed the Atlantic in a solo flight without a stopover and subsequently sketched the first hour-angle watch for Longines, a complication for which the brand is still considered a monopolist today. In its Heritage collection, Longines continues to launch new watches inspired by this and other success stories.
Adorned with the winged hourglass: New watches from Longines
With its reeditions of the Conquest, the Hydroconquest, and the Longines Spirit, Longines still stands today for sports and aviator watches, but it also conquers the hearts of male and female watch lovers who prefer a classic style with the new models presented in the wide-ranging Elegance line. Those who have a penchant for exceptional complications and sophisticated mechanisms are surprised at regular intervals with new models from Longines’ Watchmaking Tradition collection. The winged hourglass and the brand name serve a further purpose today. The logo doesn’t only bridge today’s innovations and the rich history of Longines, it also serves as connecting element of the different lines and designs – and is valued by the aficionados of the brand as a guarantee for high-performance watches, extraordinary aesthetics, and reasonable prices.
Longines at Wempe
Wempe has offered a variety of men's and ladies' watches from Longines since 1925 – including selected new models from the brand. If you cannot find your desired model online, we would be pleased to welcome you to one of our showrooms. In addition to personal consultation, we also offer you comprehensive service for all aspects of your watch.