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New York – 665 Fifth Avenue

Welcome to the city that never sleeps.


Future-oriented innovations and inspirations in cosmopolitan Manhattan

Alexander Santore was immediately captivated when he saw the Rolex Building, in the heart of Manhattan, on New York’s Fifth Avenue.

Here you find the Wempe Rolex Boutique, where European tradition and cosmopolitan lifestyle fuse in an impressive way—now under new management.

Alexander Santore, the new General Manager of the Wempe Rolex Boutique is thrilled about the great, exciting task that awaits him at one of the best locations of New York City. After having completed a watchmaker apprenticeship, he has already worked for Wempe in Hamburg and New York for eight years. Fine watchmaking and everything that has to do with it have always fascinated him and he is thus very much delighted to share this passion now as well with our international customers.

„I am very proud to be the new General Manager of the Rolex Boutique in New York. My team and I are committed to providing our customers with comprehensive professional advice and to inspire them with Rolex models that perfectly suit their taste and personality.“   

Come and see us for a personal consultation—Alexander Santore and his team are looking forward to your visit!


Alexander Santore, General Manager

665 Fifth Avenue/53rd Street, New York N.Y. 10022
Opening hours
Mon.–Sat. 10:00 am–6:00 pm
Sun. 12:00 pm–5:00 pm
Memorial Day (27.05.): closed
P. +1.212.759 8278
F. +1.212.355 4548
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Portrait of the Managing Director
Exterior view of the Rolex Boutique New York



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