We are the most important trade and innovation partner of the sector’s major brands. We also shape the world of jewelry and timepieces as a designer and producer. Our business activities are transparent and traceable. Because of our leading position in the sector, we define our mission as follows: We know that the precious items we produce and sell are very powerful symbols. In many cases, they are handed down from one generation to the next. Our customers expect us to ensure that the value of these products is authentic and untainted. We therefore regard the struggle to remove conflict diamonds from the market as our responsibility.
Conflict diamondsThe United Nations define conflict diamonds as “rough diamonds […] which are used by rebel movements to finance their military activities, including attempts to undermine or overthrow legitimate governments.” (Resolution 55/56; adopted by the 79th General Assembly on December 1, 2000). In the 1990s it became public knowledge that these illegally mined diamonds were a major source of finance for the civil wars that were being fought on the continent of Africa.
The Kimberley Process
System of Warranties