Convincing Model Policies and Renewed Appreciation of Craftsmanship

Basel doesn’t play a very large role on most world maps. But when Baselworld recurs each year in March, the little Swiss city attracts global interest to itself and to the so-called “border triangle,” where Switzerland adjoins Germany and France.

Thomas Wanka, Editor in Chief of UHREN-MAGAZIN

Baselworld is like a global playing field for watches. And it buzzes like a beehive. Amidst all this hectic activity, only a well-trained ear can concentrate on the quiet ticking of miniature mechanical masterpieces. Notwithstanding the attention commanded by the fair’s sometimes gigantic stands and spectacular installations, the interest ought to focus on imaginative, tastefully designed timepieces.

This lesson has also been learnt by the watch brands this year. With extraordinary sensitivity, they have internalized their customers’ desires and are striving to make those wishes come true. This year’s audience encountered a wide selection of enhanced collections and watch models with numerous lovingly improved details. Worth isn’t merely suggested here, but truly achieved thanks to fair pricing in all price classes.

Baselworld’s visitors are heterogeneous and international, and nearly all of them are very well informed. Jewelers, journalists, collectors, bloggers, purchasers and simply individuals who are interested in and enthusiastic about watches arrive from around the world to seize this opportunity to learn the latest news at Baselworld. They crowd in front of showcases to catch a glimpse of the newest models. They ask for written documentation or schedule appointments to avail themselves of the privilege of taking these little ticking treasures in their own two hands. Editors from UHREN-MAGAZIN and experts from Wempe Jewelers number among these privileged individuals. We scrutinized, wore, painstakingly evaluated and appraised the watches. Now, after ample deliberation, we present the most outstanding highlights from Baselworld 2017.

Baselworld 2017 — Discover with us the novelties from the leading watch brands.

Tradition-rich manufacture or world-famous producer? We present to you all fair novelties sorted by brands.

Our brands

The novelties presented at Basel fair

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