Rolex Datejust 31 Oyster, 31 mm, white gold and diamonds m278289rbr-0019
Price $45,850
Availability of the Model



Reference
278289rbr
Model case
Oyster, 31 mm, white gold and diamonds
Bezel
Set with diamonds
Water resistance
Waterproof to 100 metres / 330 feet
Manufacture movement
Perpetual, mechanical, self-winding
Caliber
2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Bracelet
President, semi-circular three-piece links
Dial
Aubergine set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)


Aubergine Dial
This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 ct white gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Availability of the Model
All Rolex wristwatches are crafted by hand with the highest level of care and attention to detail in order to meet the brand's high quality standards. It goes without saying that this level of care affects Rolex's ability to produce watches in high numbers, which means that high demand can affect the availability of certain Models.
The new Rolex wristwatches are only available from official retailers. These dealers are supplied regularly and can decide for themselves which customers they sell which watch to.
Wempe is proud to be part of the worldwide network of official Rolex retailers, as such we can let you know about the availability of the various Models.
How to Set your
Datejust 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
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